# Using Opportunity Cost for Better Decision Making

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Making decisions is an essential part of your personal and professional life. When considering each option, it is important to have a clear understanding of the opportunity cost, or what you are giving up by choosing one path over another. Knowing the full implications of your choice can help you focus on what matters most and make informed decisions that will lead to success. By exploring the concept of opportunity cost and applying it to your daily actions, you can determine which options give you the highest return on investment (ROI) and make decisions that align with your overall goals and objectives.

## What is Opportunity Cost?

Opportunity cost is defined as the value of a lost opportunity when making a decision. In other words, it is the benefit forgone by choosing one action over another. For example, if you chose to take a job in one city instead of another city, the opportunity cost may be the salary difference between both cities. This concept can also be applied to making any decision, such as investing in one company over another or attending one school instead of another. Every decision made has an opportunity cost associated with it.

## Calculating Opportunity Cost

The opportunity cost formula takes into account all of the potential outcomes, both positive and negative, that could result from your decision. The formula looks like this:

Opportunity Cost = Return on option not chosen Return on chosen option

This formula helps you assess which option would give you the highest return on investment (ROI). By understanding the opportunity cost of each decision, you can make informed choices that will have the greatest positive impact on your life and career.

### Examples of Opportunity Cost

To illustrate this concept further, let’s look at the examples below

#### Opportunity Cost Example One

Suppose you have been offered a job in your hometown with a salary of \$50,000 per year and another offer from a city across the country that pays \$65,000 per year. Your decision would involve more than just the salary amount. You would have to consider the cost of relocating, living expenses in the new city, and other factors such as the job satisfaction level and work culture.

The opportunity cost formula can help you assess which job offer is right for you. You would take into account all potential outcomes associated with each option to determine your decision.

The formula for this example using only the salaries would look like this:

Opportunity Cost = Job Offer Across Country - Local Job Offer

= \$65,000 – \$50,000

= \$15,000

In this example, the opportunity cost of taking the job across the country is \$15,000. This means that if you take the job in your hometown, you are foregoing a potential salary increase of \$15,000.

#### Opportunity Cost Example two

One example of the opportunity cost formula in business is a company that has to make a decision between two potential investments. The company may be considering investing in a new software system that increases efficiency and saves \$10,000 per month, or expanding its current office space to add 4 employees that generate an additional \$2,000 each. The opportunity cost would be calculated by subtracting the return on investment from the software system from the return on investment from the expanded office space. If the software system had a higher return on investment, then that would be the better choice for the company.

The formula for this example would look like this:

Opportunity Cost = ROI From Software System – ROI On Office Space

= (10,000 x 12) - (4 x 2000 x 12)

= 120,000 - 96,000

= \$24,000

In this example, the opportunity cost of investing in the new software system is \$24,000. This figure can help the company make an informed decision that takes into account most potential outcomes. Of course, further analysis should be made to uncover possible costs or hidden opportunities such as; installation and training employees on the software, software maintenance, and saving on or paying payroll taxes.

## Benefits of Understanding Opportunity Cost in Decision-Making?

Understanding the concept of opportunity cost is essential for making informed decisions in both life and business. By using the opportunity cost formula, you can take into account all potential outcomes associated with each decision to determine which option gives you the highest return on investment (ROI). This helps you focus on what matters most and make decisions that align with your overall goals and objectives.

For entrepreneurs, understanding opportunity cost can be especially beneficial in decision-making scenarios. Entrepreneurs must make decisions that maximize their return on investment while minimizing risk. Opportunity cost provides a tool to compare potential outcomes of different investments or projects to determine which option is most profitable and has the greatest benefit for the business. It also helps entrepreneurs to focus their efforts and resources in a way that will have the greatest positive impact on the bottom line.

### Focus On What Matters For An Entrepreneur

The key to success for entrepreneurs lies in our ability to prioritize and devote time to the most important tasks. Focus helps you identify which decisions have the most potential value and are best suited for your business objectives. By understanding opportunity cost and being able to accurately calculate potential returns, entrepreneurs can make informed decisions that will bring them closer to their goals. Focus also helps you prioritize tasks, minimize distractions, and streamline processes. By focusing your attention on what matters most, you can make decisions that are in line with your business objectives and maximize your return on investment.

### Make Informed Decisions

Grasping the concept of opportunity cost can be an invaluable asset for entrepreneurs in making educated decisions. By calculating the potential returns of each decision, you can determine which option has the highest return on investment and is most beneficial for your business.

Opportunities will often present themselves and it is up to the entrepreneur to make informed decisions that will bring their business closer to success, knowing when to say "yes" or "no". Opportunity cost provides you with a tool to compare and contrast different potential investments or projects and make decisions that align with your overall goals and objectives. By understanding this concept, entrepreneurs can focus their efforts in a way that will maximize their return on investment and take their business to the next level.

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### Opportunity Cost Vs Sunk Cost

Opportunity cost is the potential return that could have been gained by making a different decision than the one made, while sunk cost represents money that has already been spent and cannot be recovered. Opportunity cost is more important to consider when making decisions because it can help you focus on what matters most and make decisions that align with your overall goals and objectives, while sunk cost is a more static factor that cannot be changed.

### Opportunity Cost Vs Risk

Opportunity cost is the potential return that could have been gained by making a different decision than the one made, while the risk is associated with potential losses or negative outcomes. By understanding opportunity cost, entrepreneurs can make decisions that are well-informed and minimize the risk of loss or failure.

### Limitations of Opportunity Cost

While opportunity cost can be an important tool for making decisions, it is important to note that there are limitations. Opportunity cost analysis cannot always accurately predict all the aspects of potential investments or decisions, and there is always the possibility of unknown risks or variables that may arise. Additionally, opportunity cost does not take into account other factors such as legal or cultural considerations that can affect the outcome of a decision.

To ensure success and minimize risk, entrepreneurs should try to combine opportunity cost analysis with other tools such as market research, historical data, and strategic planning for an accurate and comprehensive assessment.

## Conclusion

Opportunity cost can apply to any decision-making process, both personal and business. By understanding the concept of opportunity cost, entrepreneurs can make informed decisions that will bring them closer to their goals, maximizing their return on investment. Focus and prioritization also play a key role in making the best decisions, as they can help entrepreneurs focus their attention on what matters most. When combined with market research, historical data, and strategic planning, opportunity cost analysis can be an invaluable asset for entrepreneurs looking to make successful business decisions. By leveraging this concept, entrepreneurs can have greater confidence in their decision-making process and direct their teams toward success.

What framework do you use to make your decisions?

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